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SUMMARY:Webinar Euromonitor on Sustainability
DESCRIPTION:Join Euromonitor for an exclusive webinar that explores how authentic sustainability brand claims can drive positive change for business\, people and planet alike. With a special focus on the FMCG sector\, particularly the food industry\, we’ll discover how forward-thinking companies are communicating their genuine sustainability efforts to create powerful brand narratives that resonate with consumers\, leading to mutually beneficial outcomes. \nWhat you’ll learn:\nIn this 30-minute session: \n\nExplore effective strategies for crafting and communicating credible sustainability claims and impact\, differentiating brands and influencing purchasing decisions.\nExamine how companies are messaging sustainability initiatives while addressing affordability concerns\, particularly as 40% of consumers cite price as a barrier during the cost-of-living crisis.\nAnalyse case studies of food and beverage businesses successfully communicating their sustainability commitments\, driving positive impact and business success.\nDiscover how consumers actively seeking to make a difference through their food choices create opportunities for brands to authentically align with these values.\n\nRegister today to enhance your sustainability efforts\, turning them into a strategic asset for your brand\, society\, and the environment. Don’t miss the opportunity to leverage authentic green claims and play a role in shaping a more sustainable and equitable future. \nAudience: researchers and faculty
URL:https://novasbe-library.azurewebsites.net/event/webinar-euromonitor-on-sustainability/
LOCATION:Online
CATEGORIES:Webinars
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