Join Euromonitor for an exclusive webinar that explores how authentic sustainability brand claims can drive positive change for business, people and planet alike. With a special focus on the FMCG sector, particularly the food industry, we’ll discover how forward-thinking companies are communicating their genuine sustainability efforts to create powerful brand narratives that resonate with consumers, leading to mutually beneficial outcomes.

What you’ll learn:
In this 30-minute session:

• Explore effective strategies for crafting and communicating credible sustainability claims and impact, differentiating brands and influencing purchasing decisions.
• Examine how companies are messaging sustainability initiatives while addressing affordability concerns, particularly as 40% of consumers cite price as a barrier during the cost-of-living crisis.
• Analyse case studies of food and beverage businesses successfully communicating their sustainability commitments, driving positive impact and business success.
• Discover how consumers actively seeking to make a difference through their food choices create opportunities for brands to authentically align with these values.

Register today to enhance your sustainability efforts, turning them into a strategic asset for your brand, society, and the environment. Don’t miss the opportunity to leverage authentic green claims and play a role in shaping a more sustainable and equitable future.

Audience: researchers and faculty