Through a relationship with NielsenIQ, the Kilts Center at the University of Chicago Booth School of Business provides multiple consumer datasets to academic researchers around the world.

The availability of these rich data provides academic researchers from a range of disciplines new opportunities to explore the dynamics of purchasing behavior across the United States. The size, scope, breadth, and longitudinal time frame of these data make them unique. They cover a wide range of products, categories, retail channels, stores, and geographic markets in the United States.

Marketing Dataset Overview
Four marketing datasets are available from NielsenIQ:

• Consumer Panel Data
• Retail Scanner Data
• Promo Data
• Custom Panel Views Surveys
• Ad Intel

Details about content

Tenured faculty, tenure-track faculty, PhD students, and Post Doctorate students may request to be part of this contract by filling this online form

Note: if you need additional computing resources please contact the library.

• Listing ID: 12740